Shark Fin Trade Carries on in Spite of Campaigns
Despite high profile ads featuring super-stars like Yao Ming on prime-time Chinese national TV urging people to stop consuming shark fin soup and some restaurant establishments taking it off the menu, the affluent still like it as a status symbol. Since last July, the Chinese government has banned shark fin soup at official dinners.
Here’s a BBC video on the on-going campaign.
http://www.bbc.co.uk/news/world-asia-pacific-15015226
Here’s a recent one on Hong Kong merchants drying shark fin on rooftops, away from the public eye.