Surrey’s Russell Craft Beer to China
Looking forward to tasting their brews and chowing down at their restaurant soon, if they locate in Beijing. With exceptions, Chinese industrial beer is tasteless. A number of craft micro-breweries cropping up in the Chinese capital such as Slow Boat Brewery that has a US Pacific Northwest taste and Great Leap Brewing located in a hutong (traditional alleyway) in Beijing’s trendy Gulou restaurant and bar district.
Surrey-based Russell Breweries Inc. has signed a letter of intent with FVI Capital Inc. to have its craft beers exported, manufactured and sold in China. “We see this as a potentially strong deal for us,” said company CEO Brian Harris on Friday. “There will be a test situation to start off and then it will be expanded if it works out. It will be a new brewery in China making craft beer with our recipes and brands.” They will also be shipping some of their product directly to China for sale, he added. Harris said three locations are under consideration for a new Chinese brewery and that it would likely include a restaurant. “It could be up and running in six months.” Harris said the deal, which he expects to be finalized within 30 days, could produce over $1 million in revenue for Russell through royalties through a new company set up by the capital equity group FVI to initially produce about 50,000 hectolitres of beer. – Vancouver Sun
Please keep us know more up dates, we are looking forward to trying the restaurant.